It’s time to talk about pinkwashing & rainbow capitalism. What started as organizations showing support for the LGBTQIA+ community has turned into a profitable marketing opportunity. Serving brands without them always taking on the responsibility of true allyship.
Instead of making meaningful contributions to the LGBTQIA+ community, organizations see the momentum created by Pride Month as an opportunity to give their image a boost. Even with the best of intentions, it’s a slippery slope to pinkwashing and rainbow capitalism.
Pride should be about giving the stage to the voices that need to be heard.
Added bonus: as member of this Pledge, you will also get a customized This Is NOT A Pride Ad GIF like this one!
So, here’s a proposal. Let’s do Pride differently.
Let’s pledge together to stop using Pride for profit, and to invest our time in educating ourselves first. Let’s reinvest our media budgets in implementing robust DEI plans and actions internally and externally.
Let’s work together with NGO thought-leaders who provide the resources,
support and workshops to help us discover our blind spots,
keep learning, and take real action. So that eventually we will be a genuine
LGBTQIA+ ally, not only during Pride Month, but all year round.
Only then do we earn the right to speak up during Pride.
Pledge to stop using Pride as a profitable marketing opportunity.
Reinvest campaign and media budgets in learning and taking action as a company.
Boomerang connects you with NGO thought-leaders to learn and make an action-based plan worth sharing... next year.
BE ALLIES TOGETHER
Join us in becoming an actual LGBTQIA+ ally. Together. All year round.